The inside scoop on VCs
For those who measure their worth by their investments and their stock
holdings -- pretty much all of Silicon Valley -- there's a new website that
looks to be rivaling F*****company.com for sly subversive attention.
InsiderVC.com has become the site everyone
reads. And it's the one where no one wants to see his or her own name
appear, just like its profanely named counterpart.
"I think that's great," says editor and founder Steve Lisson.
"I'm liking it the more I ruminate on it."
InsiderVC.com is heavy on the dry financial analysis -- and subscriptions
are very expensive -- so it's not for everyone. It was started by the
Austin, Texas-based Lisson because, as he happily acknowledges, he wanted to
know how venture capitalists measured performance other than, of course, by
purchasing airplanes.
"I just got totally fascinated, if you will, with that question: Who
are the top venture capitalists and how are they seen by their peers,"
says Lisson, who says that VCs and journalists make up a large part of his
audience.
Well, he's come up with some interesting answers. And while he likes the
F*****company.com comparison, Lisson has one caution. "We don't just
use profanity," Lisson said. "We use objective data."
Chris Nolan writes for the New York Post. You can reach her at cnolan@nypost.com
or Chris Nolan, Internet Gossip Columnist, The New York Post, 2040 Polk
Street, PMB #317, San Francisco, CA 94109, 415-771-7133.
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